Dragonfly Tea
A sensitive design approach for a luxury tea brand
You can’t keep Lark away from a good cup of tea. Along with the website design and brand guardianship for the rooibos specialists, Tick Tock, we’ve worked with Dragonfly Tea for years. The family-run British brand shares rare and authentic teas with the nation’s tea explorers. And we help them to stand out on shelves, in windows, and wherever else they want to make a splash.
Thinking
Lark is Dragonfly Tea’s creative partner. We design and provide direction for pretty much every touchpoint, and have done for years. It means all Dragonfly’s marketing is thoughtfully crafted, consistent, and true to their brand. So their busy team always has everything they need for their next campaign or event. And their target tea lovers can’t miss them.
Outcome
Over the years, we’ve worked on a huge variety of projects for Dragonfly. We make the most of existing visual assets, working sensitively with the illustrations and colour palette to stay true to the brand. We’ve introduced complementary paper textures and icons to keep things fresh. And from fluttering shelf wobblers to an unmissable Whole Foods window display, we craft everything with a spark of creativity that’s uniquely Lark.
Dragonfly works hard to make a positive impact, dealing directly with farmers, using biodegradable tea bags and more. And to carry that ethos through the brand, we’re helping them to make their marketing more sustainable too. So that window display we mentioned? It’s not just attention-grabbing; it’s sustainably constructed with reusable and recyclable materials.
Altogether, our design partnership strengthens the Dragonfly Tea brand — and makes life easier for the marketing team. Because whatever they need, we’re here to help.
Services
Advertising
Art direction
Branding
Creative direction
Exhibition design
Guidelines
Print
Collaborators
Illustrations: Tatiana Boyko
